Sagres Named Official Beer and 0% Beer of Birmingham 2026 European Athletics Championships
The Birmingham 2026 Local Organising Committee (LOC) has announced Sagres as the Official Beer and Official 0% Beer of the 2026 European Athletics Championships, strengthening the event’s commercial partnerships ahead of Europe’s biggest athletics competition.
The prestigious championship will be held at Alexander Stadium in Birmingham, United Kingdom, from 10–16 August 2026, marking the first time the European Athletics Championships will be hosted in Great Britain.
A New Partnership for Birmingham 2026
As the official beverage partner, Sagres and Sagres 0.0% will be available throughout the championship, giving spectators the choice between premium beer and alcohol-free refreshments while enjoying seven days of elite athletics competition.
The collaboration reflects a shared commitment to celebrating European sport, unity, and responsible enjoyment throughout the tournament.
A Brand with European Heritage
Sagres is one of Portugal’s best-known beer brands, recognized for its long brewing tradition and association with major sporting events.
Alongside its flagship product, Sagres 0.0% provides an alcohol-free alternative for fans seeking more beverage options during the championships.
European Athletics Comes to Britain
The 2026 European Athletics Championships will feature athletes from more than 50 European nations competing across track and field events, including:
- Sprint races
- Middle and long-distance running
- Relays
- Jumps
- Throws
- Combined events
- Race walking
- Marathon competitions
The event is expected to be one of Europe’s premier sporting showcases of 2026.
Event Information
| Category | Details |
|---|---|
| Event | European Athletics Championships 2026 |
| Dates | 10–16 August 2026 |
| Venue | Alexander Stadium |
| City | Birmingham |
| Country | United Kingdom |
| Official Beer | Sagres |
| Official 0% Beer | Sagres 0.0% |
Fans Can Expect
- World-class athletics competition
- Athletes from 50+ European countries
- Premium fan experience
- Food and beverage zones
- Family-friendly entertainment
- Responsible drinking options with Sagres 0.0%
Looking Ahead
With Birmingham preparing to host its biggest athletics event in history, the partnership with Sagres adds another exciting element to the championship experience. Fans attending Alexander Stadium can enjoy top-class athletics while choosing from premium and alcohol-free beverage options throughout the week.
Sagres Birmingham 2026, Sagres Official Beer, European Athletics Championships 2026, Birmingham 2026, Alexander Stadium, European Athletics, Sagres 0.0, Athletics Championship, Birmingham Sports Event, Track and Field 2026, European Sports News, Athletics Partnership Sagres, Birmingham 2026, European Athletics Championships, Athletics, Alexander Stadium, Track and Field, Sports Partnership, Sports News, United Kingdom, European Athletics
